How my redesign of UNTUCKit’s website led to unprecedented holiday sales.
How my redesign of UNTUCKit’s website led to unprecedented holiday sales.
How my redesign of UNTUCKit’s website led to unprecedented holiday sales.
How my redesign of UNTUCKit’s website led to unprecedented holiday sales.
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Project Overview
Quick Facts
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
01
Time Frame
Working closely with the e-commerce leader, I crafted an 18-month strategy to enhance the online shopping experience. 2022 Q1-Q3 (Top Nav, PLP)2023 Q1-Q3 (PDP)
Record-Breaking Performance
2022 vs 2021
Black Friday / Cyber Monday Campaigns
23
%
Core Business Increase YoY
17
%
Core Business Increase YoY
Following the introduction of the top navigation and product listing page (PLP) design in September 2022, we successfully attained the highest sales performance during the fourth quarter holiday season.
8
%
Core Business Increase YoY
Total Site Q4
Performance
16
%
Core Business Increase YoY
Record-Breaking Performance
2022 vs 2021
Black Friday / Cyber Monday Campaigns
23
%
Core Business Increase YoY
17
%
Core Business Increase YoY
Following the introduction of the top navigation and product listing page (PLP) design in September 2022, we successfully attained the highest sales performance during the fourth quarter holiday season.
8
%
Core Business Increase YoY
Total Site Q4
Performance
16
%
Core Business Increase YoY
Record-Breaking Performance
2022 vs 2021
Black Friday / Cyber Monday Campaigns
23
%
Core Business Increase YoY
17
%
Core Business Increase YoY
Following the introduction of the top navigation and product listing page (PLP) design in September 2022, we successfully attained the highest sales performance during the fourth quarter holiday season.
8
%
Core Business Increase YoY
Total Site Q4
Performance
16
%
Core Business Increase YoY
Record-Breaking Performance
2022 vs 2021
Black Friday / Cyber Monday Campaigns
23
%
Core Business Increase YoY
17
%
Core Business Increase YoY
Following the introduction of the top navigation and product listing page (PLP) design in September 2022, we successfully attained the highest sales performance during the fourth quarter holiday season.
8
%
Core Business Increase YoY
Total Site Q4 Performance
16
%
Core Business Increase YoY
Research
Research
Research
Research
Identify issues to bridge the gap
Before the Covid-19, UNTUCKit used external agencies for e-commerce. Post-pandemic, they created an in-house team, boosting efficiency. When I joined in 2021, I noticed they lacked qualitative customer insights. My challenge was to educate leaders on the importance of user research and establish it as standard practice.
Identify issues to bridge the gap
Before the Covid-19, UNTUCKit used external agencies for e-commerce. Post-pandemic, they created an in-house team, boosting efficiency. When I joined in 2021, I noticed they lacked qualitative customer insights. My challenge was to educate leaders on the importance of user research and establish it as standard practice.
Identify issues to bridge the gap
Before the Covid-19, UNTUCKit used external agencies for e-commerce. Post-pandemic, they created an in-house team, boosting efficiency. When I joined in 2021, I noticed they lacked qualitative customer insights. My challenge was to educate leaders on the importance of user research and establish it as standard practice.
Identify issues to bridge the gap
Before the Covid-19, UNTUCKit used external agencies for e-commerce. Post-pandemic, they created an in-house team, boosting efficiency. When I joined in 2021, I noticed they lacked qualitative customer insights. My challenge was to educate leaders on the importance of user research and establish it as standard practice.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
text
Unlocking the Power of Numbers
I collaborated with data analysts to optimize user journeys, improve satisfaction, and inform design decisions. We reviewed metrics like click-through, conversion, sessions, and abandoned rate. This data benchmarked old versus new designs and convinced senior leaders to embrace changes, despite UNTUCKit's outdated UX practices.
Pre-Design Top Navigation Menu
Paint Points
Overlapping and redundant categories cause overwhelming options on dropdown navigation - Unclear hierarchy and non-clickable sub-category links The text is difficult to identify as either a hyperlink or plain text. Some sub-category links should be used as filters InsteadInconsistent naming for category links and PLP Header
Pre-Design Top Navigation Menu
Paint Points
Overlapping and redundant categories cause overwhelming options on dropdown navigation - Unclear hierarchy and non-clickable sub-category links The text is difficult to identify as either a hyperlink or plain text. Some sub-category links should be used as filters InsteadInconsistent naming for category links and PLP Header
Pre-Design Top Navigation Menu
Paint Points
Overlapping and redundant categories cause overwhelming options on dropdown navigation - Unclear hierarchy and non-clickable sub-category links The text is difficult to identify as either a hyperlink or plain text. Some sub-category links should be used as filters InsteadInconsistent naming for category links and PLP Header
Pre-Design Top Navigation Menu
Paint Points
Overlapping and redundant categories cause overwhelming options on dropdown navigation - Unclear hierarchy and non-clickable sub-category links The text is difficult to identify as either a hyperlink or plain text. Some sub-category links should be used as filters InsteadInconsistent naming for category links and PLP Header
